Founder Message Priya Srivastava – Founder, SOFTAURAA

SOFTAURAA was born from a deeply personal belief—that every woman deserves dignity, access to proper hygiene, and the opportunity to become financially independent, regardless of her background or circumstances.

As a housewife, I have closely observed how many women silently compromise on their own health, confidence, and aspirations while prioritising their families. Menstrual hygiene, in particular, remains a topic surrounded by discomfort, misinformation, and social stigma in many parts of our country. This reality inspired me to take a step forward—not just for myself, but for countless women whose voices often go unheard.

This journey would not have been possible without the constant support and encouragement of my husband, Harish Goyal, who believed in this vision from the very beginning. His support strengthened my confidence to create a platform where women can raise awareness, educate communities, and at the same time build a sustainable source of income.

Through SOFTAURAA, we aim to empower women to take charge of their health, break long-standing superstitions, and become self-reliant. Our business model is designed to provide individuals—especially women—with an opportunity to grow financially while contributing to a meaningful social cause.

SOFTAURAA is not just a business; it is a movement towards awareness, dignity, and independence. I strongly believe that when women are empowered, families grow stronger and communities progress.

Together, let us create awareness, support one another, and build a future where hygiene, confidence, and opportunity are accessible to all.

• Warm regards,
• Priya Srivastav
• Founder – SOFTAURAA